Before we get into the meat of this article let us first define our terms, not everyone, after all, knows what SLA means or what uptime is. Some people may not understand what hosting means either.

Hosting simply means that a company or individual is letting another individual or company use their servers for information space on the internet, typically to host a website. Web site hosting is the most common type of internet hosting.

SLA simply means service level agreement. A service level agreement is merely the section of a service contract wherein the actual service is clearly defined.

Uptime is the measure of time on a computing device and longer uptime is usually considered a testament to the systems stability and durability in relation to a web host. The longer the uptime, the better the system and it’s maintenance, generally speaking. However, exceedingly long periods of uptime may indicate negligence to the system as reboots and updates are often highly recommended and sometimes essential, depending on the system in question.

So why is uptime so essential, is it even? The answer to that question lies in the answer to another, how often do you use your website and what do you use it for?

If your website is entirely for the purposes of recreation, such a photo gallery for friends and family and there is no revenue generation or financial dependency, then you probably do not have to worry about uptime or downtime all that much.

However, if your website is dedicated to an ecommerce venture and you and others are financially relying upon it to put bread on the table then you will definitely want to concern yourself with uptime and downtime.

The reason for this is quite simple really, the more uptime you have the more access your customers have to your goods and services. Just as the longer a store stays open the more money it will be able to make. Conversely, the more downtime your website has the less your customers will have access to your goods and services and this will cause them to start going to other websites for those products. This leads to a direct loss of revenue and will burn a hole quite quickly in your virtual bank vault. To avoid this it is highly recommended that you implement a uptime and downtime tracking software program. There are providers whom you or your business can hire to do this for you, so that whenever you being to have difficulty with your serves you will be instantly notified of, not just the problem, but also data on possible solution, via email, text or other quick, digital messaging.